the right to say things at all, and this access he 
     maintains is denied to most in the United States and 
     exists for most in the Soviet Union.

     Soviet concern with media results  is natural to any oral 
society where interdependence is the result of instant interplay 
of cause and effect in the total structure. Such is the character 
of a village, or, since electric media, such is also the character 
of global village. And it is the advertising and PR community 
that is most aware of this basic new dimension of global 
interdependence. Like the Soviet Union, they are concerned 
about access  to the media and about results . They have no 
concern whatever about self-expression and would be shocked 
by any attempt to take over, say, a public advertisement for oil 
or coke as a vehicle of private opinion or personal feeling. In the 
same way the literate bureaucrats of the Soviet Union cannot